Welcome to The Group Lincoln 

History

From Jim Farley, executive vice president
of Global Marketing, Sales and Service
and Lincoln

                                                                                
Today is truly historic for Lincoln.

After catering to luxury customers for
more than 90 years, we’re taking a bold
new step. It’s a step rooted in a renewed
focus on what it means and what it takes
to be a luxury automotive company.
Lincoln is undergoing a bottom-to-top
brand reinvention to become a true
premium automotive segment competitor with an entire new range of
stunning and compelling vehicles and a highly personalized ownership
experience to match.
We have a dedicated team of engineers and designers housed in a
separate creative space – the first Lincoln design studio since the 1970s.
The renewed vigor in product development – which will see four
new Lincoln vehicles in the next four years - is complemented
by dedicated marketing, sales and service teams. Lincoln now is
supported by people who are 100 percent focused and dedicated
to once again make our brand true to its core – creating beautiful,
refined and elegant vehicles for unique individuals.
All of this effort is aimed at a new luxury customer, one who demands
a wonderful buying and owning experience in addition to an
outstanding vehicle. They feel no pressure to follow the crowd, but
instead search for experiences, products and brands that help them
celebrate their uniqueness.
We’re working constantly to better understand today’s luxury customer.
We know there is a real trend to be more discreet with their purchases,
and at the same time their expectations for an ever-better service and
ownership experience is still undeserved. This is our real opportunity.
This sea change in our approach and execution demands a new
name, and so today we are now The Lincoln Motor Company.
We have a challenging journey ahead of us, but one filled with
excitement and opportunity.
In short, we all look to fulfill the vision of Edsel Ford after he and his
father purchased Lincoln in 1922: “Father made the most popular car
in the world. I would like to build the best car in the world.”